Growth for clinics: accurate, findable and careful, in that order

How patients pick a clinic

Most searches are practical and local: a specialty plus a town, "open on Saturday", "emergency dentist", a practitioner's name. The answer is usually a map, and the decision is made on the profile: address, hours, which practitioners work there, photos of the entrance, reviews and a booking link.

Before or after booking, people also read about their symptom or treatment, more and more through an AI assistant. A clinic that explains its procedures plainly, with sources and without promises, earns trust there too.

What we do for a clinic

• Google Business Profile, done exactly: one profile per location, the same name across locations unless the real-world name differs, departments set up as Google allows, and individual profiles only for practitioners who have a public-facing role and can be reached at the verified location during stated hours. See local SEO.
• Practical pages first: how to book, how to get there, what to bring, what happens at a first visit, accessibility. These answer more searches than long medical articles.
• Treatment pages with sources: what the procedure is, who it is for, how it is done, with references to official or peer-reviewed sources, written in moderate language and approved by a practitioner before going live. See SEO.
• Ads only where they fit: a few exact Search ads for services you want to fill (a new practitioner, a new site), with a daily cap and a stop rule, after checking that the service is not restricted. See Google Ads.
• Booking measured: clicks on the booking link and calls counted in GA4, with consent.

Health advertising rules we work within

Google Ads. The healthcare and medicines policy restricts ads for prescription drugs, online pharmacies and telemedicine providers (certification may be needed), and does not allow ads for speculative or experimental treatments, with narrow exceptions. Google's personalised advertising policy also treats health as a sensitive category: advertisers cannot use their own customer lists or similar curated audiences to target people on health topics.

Meta. Ads must not assert or imply that the viewer has a medical condition. "Depression getting you down?" is not allowed; "Depression counselling" describes the service and is the right form.

France: the doctors' code of conduct. Since December 2020, article R4127-19-1 of the Public Health Code lets doctors inform the public, including on a website, about their skills, practice and background, and share scientifically supported health information. That communication must be honest, must not use third-party testimonials, must not compare with other doctors or establishments, and must not encourage unnecessary care. Other health professions have their own codes; we ask which one applies and write within it.

Reviews. We never write, buy or reward reviews; Google's policy forbids incentives and conflicts of interest. For doctors in France, testimonials cannot be used in their communication at all.

What we need from you

• The list of locations, practitioners, specialties and real opening hours, and who updates them.
• The professional code that applies to each practitioner, and one of them to approve every page and ad.
• Access to Google profiles, the website and the booking tool; ad accounts in the clinic's name.
• No patient data: we do not need it, and none goes into ads or audiences.