How it works
How we work, from the first message to every month after
We start by looking at your business, agree a written plan with you, then do the work every month: pages improved daily, ads and agents live only with your OK and inside their caps, leads followed, everything measured.
You tell us about your business
The contact form asks for your business, your town, your website. One minute.
We look before we talk
Your searches, your site, your messages and pipeline, and what your competitors do.
You receive a written plan
What we would do first, the pack or services that fit, what we need from you, and the price. You decide.
We connect, you keep ownership
Website, Search Console, analytics, ad accounts, WhatsApp number and CRM are connected in your name.
The work runs every month
Pages improved, campaigns and agents prepared, tested, approved by you, then launched with their guards.
Measured, then kept or changed
Page changes measured after 28 days, campaigns read against their rule, agent and outreach logs reviewed.
Growth: what the SEO engine does every working day
It researches real demand (search volumes and your own Google Search Console), gives each page one clear target search, reads today's top 10 Google results for that search, and improves your page to answer it better.
Before anything goes live, automatic checks refuse any change with an unsourced figure, an unverifiable study, copied text or a broken page. About one change in four is refused. Approved changes are published with no downtime, and search engines are told the same day through sitemaps, Search Console and IndexNow. Your site is also prepared for AI assistants: an llms.txt fact sheet, structured data, answer-first opening sentences and AI crawlers explicitly allowed.
Growth: how ads are launched
- Campaigns are created paused and go live only with your explicit OK.
- Every campaign has a daily budget set before launch.
- A stop / scale rule is written before launch and read on a fixed day (for example, day 14).
- Ad accounts, pixels and data stay in your name; you pay ad spend directly to Google or Meta.
AI agents: how an agent goes live
- We write down what the agent may answer and do (bookings, orders, follow-ups, questions), from facts you confirm.
- It is built on the official WhatsApp Business Platform, on your website, or on the phone line concerned.
- It runs in dry-run mode first: it writes what it would send, and you read it.
- Once you approve, it goes live with a daily usage cap, an off switch, a handover to a person for anything out of scope, and a log of every action.
Sales: how outreach works
We build prospect lists by segment, draft personalised emails with AI, test subject lines against each other and track replies into your CRM. Nothing is sent without your validation. Leads from your own site are captured by a form wired to your CRM, with an alert to your team within minutes.
Software development: how we ship
- Every project has dev / uat / prod environments and a preview address per branch, so you test before your customers do.
- Builds run on GitHub Actions, never on the production server; apps run in Docker Compose with health checks.
- Daily snapshots and automatic rollback: a bad release goes back in minutes.
- Our developers work with AI coding agents (Claude Code) under review; a human merges every change.
- Your code lives in your repositories, your data in your accounts.
Websites, shops and apps: how we build
Fast static pages wherever possible, tested on a 390 px phone screen, multi-language when you need it, with one-click checkout through Stripe when you sell online. Hosting runs on a server we operate, with Docker, daily snapshots, backups and monitoring, or on yours if you prefer.
What you approve, and what you do not have to
| You approve | We handle | |
|---|---|---|
| New pages | Yes, before they are created | Research, writing, checks, publishing |
| Ad campaigns | Each launch, its budget and stop rule | Creatives, building, running, reading results |
| AI agents | What it may say and do, after reading its dry-run | Building, testing, caps, logs, updates |
| Outreach emails | Every send | Lists, drafts, A/B tests, reply tracking |
| Facts about your business | You give or confirm every one | Using only what you confirmed |
How you know what happened
Each month you get a report in plain language: what we changed, what the checks refused, what we launched, what we stopped and why. Your analytics, Search Console, ad accounts, CRM and agent logs remain open to you at any time.
Questions we get
How long before I see results?
It depends on the work. An agent or a campaign can work as soon as you approve it; search engines are told about every page change the same day and we measure it after 28 days. We do not promise a date for rankings or sales, because Google, Meta and your customers decide.
Do I need a new website?
Not necessarily. We usually improve the site you have. If a page cannot convert, we build a landing or sales page; if there is no site, the Launch pack builds one.
Can I stop?
Yes. Your accounts and data are in your name, so they stay with you. The exact terms are in the plan you sign.
Sources
- Creating helpful, reliable, people-first content — Google Search Central (checked 2026-10-06)
- Set and change an average daily budget — Google Ads Help (checked 2026-10-06)
- WhatsApp Business Platform — Meta for Developers (checked 2026-10-06)
- Build a payments page (Checkout) — Stripe Documentation (checked 2026-10-06)
- Conversions API — Meta for Developers (checked 2026-10-06)
- IndexNow — indexnow.org (checked 2026-10-06)
Want to know what we would do first?
Tell us your business, your town and your website. We come back by email with a first plan: growth, AI agents, sales or all three.