Service · Software developmentSoftware development
UI/UX design: screens people understand the first time
Our UI/UX design service draws the screens of your app, portal or platform around the jobs your users come to do: we map their journeys, build clickable prototypes you can try on a phone, design accessible interfaces checked against WCAG 2.2, and hand over a design the developers can build exactly, or build it ourselves.
What we do for you
- Short interviews or observation of a few real users, and the three or four jobs the product must make easy
- User journeys from first visit to the task done, with the steps we can remove
- Clickable prototypes to test on a phone before any heavy development
- A simple design system: colours, type, buttons, forms, states (empty, loading, error), light and dark modes
- Accessibility built in: contrast, target sizes, keyboard use, labels for screen readers
- Tests with real users on a 390-pixel phone and on desktop, and fixes from what they show
- Handover to developers, ours or yours, with every state and edge case drawn
Who it is for
- Fits: companies whose app works but whose users call support to understand it
- Fits: founders who need a prototype to test an idea or show investors before building
- Fits: teams adding a client portal, dashboard or booking flow to an existing product
- Does not fit: brand identity or logo creation alone; we design products, not brands
What we have designed
We designed and built the interfaces of platforms in production: a creator-marketing platform in South Africa with creator profiles and brand campaigns, a booking and customer platform with dashboards for a restaurant group, a management SaaS for training organisations in France, a client cockpit for a wind-energy company and a desktop app for Mac and Windows. Our own agency site scores 100 in Lighthouse, Google's open-source tool that audits performance, accessibility, best practices and SEO. Every sales page we build is tested on a 390-pixel phone before launch.
Accessibility is not optional
The Web Content Accessibility Guidelines (WCAG), developed through the W3C, are the shared standard for accessible web content, organised in three levels (A, AA, AAA). WCAG 2.2 is the current version, and content that meets it also meets 2.1 and 2.0. The W3C notes that European accessibility regulations often reference both WCAG and the European standard EN 301 549.
Two of its rules show how concrete it is. Normal text needs a contrast ratio of at least 4.5:1 with its background (criterion 1.4.3), and, new in 2.2, interactive targets need a minimum size of 24 by 24 CSS pixels at level AA (criterion 2.5.8). We design to level AA by default, because what helps a user with low vision or shaky hands also helps everyone using a phone in the sun.
How a design project runs
- Understand. Who uses the product, for what, and where they get stuck today.
- Journeys. The shortest path for each main job, agreed with you.
- Prototype. Clickable screens on a phone; you and a few users try them.
- Design. Final screens and components, every state drawn, accessibility checked.
- Build and verify. Built by us or your developers; we check the result matches and test it again with users.
What we need from you
- Access to a few real users, or to the people who talk to them every day (support, sales)
- Your brand elements, if you have them
- One person who decides between options
- Any data on where users drop off today (analytics, support tickets)
Questions we get
Do you design in Figma?
We use whatever gets to a tested prototype fastest, often directly in code so you try real screens on your phone. If your team works in a design tool, we deliver there too.
Will our app be fully WCAG compliant?
We design to WCAG 2.2 level AA and check the criteria we can test. Full conformance also depends on content and on how the rest of the product is built, so we tell you what remains.
Can you redesign only part of our product?
Yes. A single journey (sign-up, booking, checkout) is often the best place to start, measured before and after.
Do you design native mobile apps?
We design responsive web apps that work and install on phones. We have not yet shipped a native iOS or Android app.
Sources
- W3C: Web Content Accessibility Guidelines (WCAG) 2.2 (checked 2026-10-06)
- W3C WAI: WCAG 2 overview (checked 2026-10-06)
- Chrome for Developers: Lighthouse overview (checked 2026-10-06)