Landing pages that turn a click into a sale or an enquiry

What makes a page convert

Most lost sales happen after the click. The visitor came for one thing and lands on a page about everything; or the button leads to a form with twelve fields; or the price, delivery time or seller only appears at checkout. Our rule is simple: the page says in its first lines what the visitor came for, shows the offer and its conditions plainly, and then asks for the least possible effort to buy or enquire.

Google's view of landing page experience points the same way. It describes it as "how relevant and useful your landing page is to people who click your ad", one of the three parts of Quality Score, and notes that pages rated higher are "usually well organized and have text that relates to a person's search terms".

How we build it, step by step

1. Match the intent. We start from the search terms or ad that will bring visitors and write a headline that answers them.
2. Facts first. Offer, price, conditions, delivery and who sells — confirmed by you — appear before the button, not after.
3. Shortest path. One click to a hosted checkout when you sell; for enquiries, the fewest fields that let you respond.
4. Reassurance, true only. Under each button, a line of real facts: how fast delivery is, how payment works, what happens after. No invented review, rating, countdown or crossed-out price.
5. Phone first. We test on a 390-pixel-wide screen, the full journey to payment or form submission, then on desktop.
6. Measure. Checkout starts, purchases and form submissions are sent to your analytics and ad platforms before launch.

Platform rules for ad destinations

Google Ads disapproves ads whose destination does not work. Its destination requirements cover pages that do not function or return an HTTP error to Google's ad crawler on common devices, pages that cannot be crawled by Google Ads, a display URL whose domain does not match the page users reach, and pages that do not work on common browsers and devices. Meta's ad review also looks at the ad destination. We check every landing page against these points before an ad points to it.

Speed matters for visitors as much as for platforms. Google's Core Web Vitals guidance asks for the main content to load within 2.5 seconds (Largest Contentful Paint), interactions to respond in under 200 milliseconds (Interaction to Next Paint) and layout shift under 0.1. We build light pages and measure them against these thresholds.

Common mistakes, and what we do instead

What we need from you

• The offer, its price and conditions, and how you deliver it
• Your payment account (for example Stripe) or the CRM or inbox where leads should go
• Your legal mentions and terms of sale, which stay your responsibility
• Your approval of the page before it receives traffic

How we measure

A landing page is measured by its conversion: purchases or form submissions divided by visits, tracked through your analytics events and, for ads, the platforms' conversion tracking. When traffic allows, we compare two versions of the page on one change at a time. We report the figures as they are; we do not promise a conversion rate.