ServiceGrowth: SEO & ads
Ad creatives built for each placement, from true facts
Our ad creatives service writes the copy and makes the visuals your Google and Meta ads need — search ad headlines and descriptions, feed images, Stories and Reels formats, cleaned product photos and short videos — each one sized to its placement and built only from facts you have confirmed. No invented discount, no fake review, no AI-generated product photo.
What we do for you
- Responsive search ad copy for Google: headlines and descriptions written to stand alone in any combination
- Meta visuals in the ratios each placement uses (vertical 9:16, 4:5 for feeds, square when useful), with text kept inside safe zones
- Primary text and headlines for Facebook and Instagram ads
- Product photos cleaned and made consistent from your or your supplier's photos: cut-out, plain background, square framing
- Short motion-design videos and promo clips (see video ads)
- Several variants per ad so tests have something real to compare
- A fact sheet per offer, confirmed by you, from which every claim is drawn
Who it is for
- Fits: businesses already running ads whose creatives are tired, off-size or reused everywhere
- Fits: shops with supplier photos that look inconsistent or carry logos and badges
- Fits: anyone starting ads who has products and facts but no designer
- Does not fit: advertisers who want claims we cannot support (fake urgency, invented discounts, before/after promises)
One message, many formats
The same offer is seen in very different frames: a line of text on Google, a 4:5 image in a Facebook feed, a full-screen vertical video in Reels, a product tile in Shopping. A visual cropped to fit the wrong frame loses its point; a headline that only works after another headline breaks when the platform reorders it. So we start from one confirmed message and adapt it to each placement's rules, rather than resizing a single design.
Platform specs we design to
These figures come from Google's and Meta's own documentation, checked on the date shown in the sources; platforms change them, so we re-check before each production.
| Placement | What the platform asks for | What it means for the creative |
|---|---|---|
| Google responsive search ads | Up to 15 headlines (30 characters) and 4 descriptions (90 characters); at least 3 and 2 | Each line must make sense alone, since Google combines them |
| Facebook feed image | Recommended ratio 4:5, 1440 × 1800 pixels | Vertical framing that fills the feed on a phone |
| Instagram Reels video | Ratio 9:16, recommended 1440 × 2560 pixels, MP4 or MOV | Full-screen vertical; key elements away from the edges |
| Reels safe zones | Keep about 14% at the top, 35% at the bottom and 6% on each side free of text and logos | No price, logo or call to action where the interface covers it |
| Google Shopping images | No promotional overlays, watermarks or borders; the real product | Clean product photo only — the offer goes in the ad text, not on the image |
How we work
- Fact sheet. We list what is true about the offer: product, price, conditions, delivery, guarantees you really give. You confirm it.
- Angles. We draft several angles (the problem solved, the product in use, the detail that sets it apart) for testing.
- Production. Copy, images and short videos per placement, from your real photos or cleaned supplier photos.
- Review. You see every creative in its real format before launch; nothing runs without your OK.
- Test and replace. Creatives are compared in proper tests; what loses is replaced, not left to run.
Rules we never break
- No invented figures, discounts, strikethrough prices or deadlines
- No reviews, ratings or testimonials unless they are real and you can show where they come from
- No AI-generated images of products: the photo must show the real item
- No claims Google or Meta restrict without the right declaration (for example housing, employment or financial offers on Meta)
- No text on Shopping product images; promotional wording stays in the ad copy
What we need from you
- Your products or services with their true conditions
- Your logo, colours and any photos you own; supplier photos are fine
- Any wording you must or must not use (legal mentions, trademarks)
- A quick yes or no on each batch
How creatives are judged
A creative is good if it brings sales or enquiries at the agreed cost, not if it looks nice. We judge creatives on the results recorded by your tracking (see tracking and analytics), in tests where only the creative changes, so the comparison is fair.
Questions we get
Can you use my supplier's product photos?
Yes. We clean them into consistent images: cut-out, plain background, square framing, logos and badges removed. We do not replace them with AI-generated pictures.
Do you use AI to make the creatives?
We use AI tools for drafting and for voice-over in videos, but product images stay real photos, every claim comes from your confirmed facts, and you approve each creative.
Why so many versions of one ad?
Because platforms show different formats in different places, and because a test needs at least two real alternatives. Each version has a reason to exist.
Can I just get the creatives without ads management?
Yes, this service can be ordered on its own; the files are yours to use.
Will you add a fake countdown or a crossed-out price to push sales?
No. We only state what is true: a real deadline, a real former price, a real guarantee.
Sources
- Google Ads Help — About responsive search ads (checked 2026-10-06)
- Meta Ads Guide — Facebook Feed image specs (checked 2026-10-06)
- Meta Ads Guide — Instagram Reels video specs (checked 2026-10-06)
- Merchant Center Help — Image link [image_link] (checked 2026-10-06)
- Meta Business Help Center — How to choose a Special Ad Category (checked 2026-10-06)